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Here's the Pitch

By Dick Anderson Photo by Kevin Burke

Josh Schlisserman 鈥19 helped raise $2.5 million as a summer intern in Silicon Valley鈥攁nd after Scooter Braun kicked him out of his office, he鈥檇 found his calling as a venture capitalist

If ever a case needed to be made for the value of Twitter鈥攚hich Elon Musk recently priced at $54.20 a share in his hostile takeover bid鈥攐ne need only point to its role in the fortunes of Josh Schlisserman 鈥19. With 2,741 followers compared to Musk鈥檚 82 million, his tweets might not move markets or prompt SEC investigations, but the social media platform has gained him an audience with some of the nation鈥檚 most sought-after venture capitalists. That precipitated the launch last year of his first venture capital fund, Behind Genius Ventures, with co-founder Paige Doherty鈥攚hom he met on Twitter, naturally.

Schlisserman and classmate Ethan Glass as SA国际传媒 seniors, after a sorority formal in Highland Park.
By definition, venture capital鈥擵C for short鈥攊s a form of private equity financing that firms or funds provide to startups, early-stage, and emerging companies. By the time he was old enough to invest, 鈥淚 studied the business of VC as if it was my major,鈥 says Schlisserman, who was named (with Doherty) to Forbes鈥 30 Under 30 Venture Capital 2022 list. 鈥淢ost people get into venture because they think you get to meet great [start-up] founders, and that you鈥檙e wheeling and dealing money. I鈥檓 not that interested in that. What gets me excited in the morning is, How do I win? How do I create a thesis that differentiates itself and gets me a filter to the best founders? How do I create a portfolio and construct a portfolio that mathematically works out? Those are the things that excite me in the morning. The business of VC is much more interesting to me than actual VC.鈥

鈥淛osh eats, sleeps, and breathes venture capital,鈥 says his good friend and fellow econ major, Ocra co-founder and CEO Ethan Glass 鈥19. (Ocra鈥攕hort for One-Click Rate Adjustment and previously known as Park鈥圥lace鈥攊s an omni-channel management platform for parking operators.) 鈥淗is passion for the field and perseverance to break into the industry have been phenomenal to witness. There is no limit to what he can achieve.

鈥淛osh and I met through the men鈥檚 soccer program and both lived in Braun Hall during our first year,鈥 Glass says. (In fact, he adds, the soccer class of 2019鈥擥lass, Luke Haas, Matthew LaBrie, Austin Lee, Liam Walsh, Ariel Rosso, and Schlisserman鈥攍ived together all four years.) 鈥淥ur closest friends came from the soccer team and Braun.鈥

Schlisserman (in the SA国际传媒 shirt) with his academy soccer team.
Growing up in Scotch Plains, N.J., Schlisserman played soccer at the nearby Wardlaw-Hartridge School. He was on a recruiting trip at Trinity College in Texas when he ran into a childhood soccer buddy who was looking to transfer. 鈥淥ne of the schools he was looking at was Occidental,鈥濃圫chlisserman recalls. 鈥淢y parents and I looked at the SA国际传媒 website and we started talking about the liberal arts. Trinity had been my No. 1 choice but it switched after that. There was a soccer camp a month later, so I ended up flying out to California. As soon as I walked on the Occidental campus, I knew this is where I needed to be.鈥

鈥淲e did not see Josh live until he came to a camp late in the recruiting process,鈥 says men鈥檚 soccer coach Rod Lafaurie. 鈥淗e had already committed to SA国际传媒 prior to that, and he actually got injured during that camp. But he was always so valuable and so smart.鈥 After a second injury his sophomore year basically ended his time on the field, Schlisserman pivoted to the coaching staff, 鈥渨orking with our goalkeepers and helping us break down set pieces,鈥 Lafaurie says. 鈥淗e endeared himself to a group of his peers that allowed him to be a part of the coaching staff.鈥

In addition to soccer, Schlisserman and Glass bonded over their mutual interest in business. Each found their calling through SA国际传媒preneurship, the College鈥檚 entrepreneurial club, leading a winter boot camp known as J-Term and meeting entrepreneurs and business leaders through weekly Monday- night sessions in Johnson 203. 鈥淚 wouldn鈥檛 have started my company if it weren鈥檛 for J-Term,鈥濃圙lass says. 鈥淛osh wouldn鈥檛 be the successful VC he is today without it.鈥

Through J-Term, 鈥淚 started building up a network, learned a lot about entrepreneurship, and immediately fell in love with it,鈥 says Schlisserman. 鈥淚 knew this is what I鈥檓 going to do with my life.鈥

Schlisserman鈥檚 first big break鈥攖here are three in this story鈥攃ame after his sophomore year, when he did a summer internship at Vicarious VR in San Francisco, which created virtual reality social media for multiple platforms. Shadowing company founder and CEO JM Yujuico 鈥00, Schlisserman helped raise $2.5 million that summer鈥斺淚鈥檇 say the biggest name investor that we raised from was Maveron [a VC firm co-founded by Starbucks CEO Howard Schultz P鈥09] and musician will.i.am鈥檚 manager.鈥

Rocking the orange with his fellow SA国际传媒preneurship club members in 2016.
The whole experience 鈥渨as like something out of a movie,鈥 Schlisserman says. 鈥淛M and I did a road trip to L.A. to meet with celebrity influencers鈥攑art of the business was consumer social鈥攕o we met with Zendaya and her dad before she blew up with the first Spider-Man movie. We also got a meeting with Scooter Braun [manager of Ariana Grande, Justin Bieber, and Demi Lovato, among others] through a mutual friend and promptly got kicked out of his office 30 minutes later,鈥 he adds with a laugh. 鈥淚t was a wild ride. I got to pitch alongside the CEO and learned everything about wheeling and dealing. I was 20 years old, not even legal to drink yet, and living the Silicon Valley dream.鈥

At the end of the internship, Yujuico offered him a full-time job鈥攚hich would have entailed dropping out of SA国际传媒鈥攂ut he turned it down to return to school. (鈥淔unny enough, JM is now a limited partner, investing in my fund,鈥濃圫chlisserman adds.) But the experience affirmed his intention to become an investor.

鈥淚 remember thinking at the time, 鈥榃hy were people investing in us?鈥 VR was super hot鈥攚e were building in the metaverse before the metaverse was a thing鈥攂ut the timing didn鈥檛 make any sense. The technology was so far ahead of where the market was.鈥

Back at SA国际传媒, 鈥淛osh took multiple courses with me and we had numerous conversations,鈥 says Jesse Mora, assistant professor economics. 鈥淚 recall him being very enthusiastic about cryptocurrencies and how these might affect venture capital and individual investors. Given Josh鈥檚 intellectual and professional interests, I encouraged him to study venture capital as part of his final project of the senior seminar.鈥

As part of that project, Schlisserman wrote a research paper on seed accelerators鈥攆ixed-term mentorship programs designed to assist promising startups鈥攚hich he presented to his classmates. 鈥淚 learned a lot about venture capital that day,鈥 Mora says. 鈥淛osh was singularly focused on the VC industry, and it is no surprise to me that he has been very successful. He was ahead of the game then, and he鈥檚 ahead of the game now.鈥

During spring semester of his senior year, Schlisserman took a full-time job working for LvlUp Ventures, a new VC firm created by former Quake Capital co-founder Brandon Maier. After a year and half on the job, he ended up quitting LvlUp. 鈥淭he pandemic, he says, 鈥渨as a huge blessing for me,鈥 he says. 鈥淚t completely reset my career.鈥

To pay the bills, he started a recruiting firm for startups (鈥淚 would basically point talent their way鈥). At night, he would drive around Los Angeles, pick up broken TVs off the street, fix them, and sell them (a skill he learned from soccer teammate Haas after their first year at SA国际传媒). Whatever leftover money he had at the end of the month, he would invest into startups. 鈥淎ngel investing just means investing your own money,鈥 he says. 鈥淚鈥檇 write $1,000 to $5,000 checks toward various startups.鈥

Big break No. 2 came around June 2020. 鈥淚 heard Sumeet Gajri, former chief strategy officer of Carta [a San Francisco-based capitalization table management software company with a market valuation of around $10 billion] and currently in the same role at Instabase [a startup aiming to 鈥渞eimagine business apps from the ground up鈥 with a valuation of about $2 billion]. After listening to Gajri on an episode of The Twenty Minute VC podcast, talking about his portfolio construction, his new firm, and his investment thesis, Schlisserman cold-emailed Gajri with a critique of his thesis. Gajri responded by inviting Schlisserman to meet him in person in San Francisco the following week.

鈥淲e met up鈥攎asked, socially distanced, the whole nine yards鈥攁nd spoke for nearly six hours,鈥 Schlisserman recalls. Gajri wasn鈥檛 hiring at the moment but encouraged Schlisserman to share some of the deals that he wound up seeing. 鈥淎 couple weeks later, I introduced him to the first deal that he would invest in that I sent over.鈥 After that, Gajri introduced him to Arjun Sethi, a founding partner of Tribe Capital, a VC firm with more than $1.2 billion in assets under management.

鈥淢eeting Arjun was a huge deal,鈥濃圫chlisserman says. 鈥淭hirty minutes into the conversation, he tells me, 鈥業鈥檓 in between raising funds. So, I can鈥檛 hire you, but send me what you got. Maybe down the line we can do something.鈥

鈥淚n October 2020, my third big break happened,鈥 Schlisserman says鈥攐ne that would give him the reputation he enjoys today. He became the second investor on the cap table for a company called Arctype鈥攁 modern, collaborative database client for developers and their teams. The company was founded by Justin de Guzman, whom Schlisserman met (surprise!) through Twitter. 鈥淚 had conviction about him early on,鈥 he says. 鈥淲e built a relationship over six months and Justin did not want to fundraise for Arctype because he was afraid to. I told him, 鈥榊ou should fundraise. I鈥檒l put your round together in less than two weeks.鈥 鈥 True to his word, he raised $3 million in that time frame.

鈥淎rjun and Sumeet both caught wind of it,鈥 Schlisserman recalls, 鈥渁nd one, they were mad that I didn鈥檛 refer it over to them. But two, they called me up and said, 鈥楯osh, you can come work for us one day. You鈥檙e doing deals鈥擜rctype is going to be one of the most competitive series A鈥檚 [a company鈥檚 first major round of financing] a year from now鈥攂ut you shouldn鈥檛 be working for a fund. You should be working for yourself. We鈥檙e gonna give you some money to invest on our behalf.鈥 鈥

With the Arctype deal, Schlisserman had also gained a reputation as the gatekeeper to de Guzman, with whom he became close friends: 鈥淗e was very thankful for me pushing him to raise.鈥 But by January 2021, his own finances were getting tight. 鈥淚鈥檇 spent a lot on angel investing and pretty much had $0 in my bank account,鈥 he says.

That鈥檚 when de Guzman told him about another founder he should meet鈥斺渙ne of the most in-demand founders in the valley. I can鈥檛 tell you his name鈥攈e鈥檚 going to use a pseudonym鈥攂ut I know you鈥檙e going to want to invest.鈥

Schlisserman wound up talking to the founder over Zoom鈥攚ith no camera on鈥攁nd 30 minutes into the conversation, 鈥淚 realized: 鈥極h my God, I want to work for you.鈥 And I thought, 鈥楿h-oh,鈥 because I just emptied $10,000 out of my bank account to start the fund. And I was in a predicament but the founder said to me, 鈥榊ou should start the fund. I鈥檓 looking to add someone on the team who invests as well. Just bring someone on as a partner or associate to help manage the fund.鈥 鈥

Schlisserman with Behind Genius Ventures co-founder Paige Doherty鈥攚hom he met on Twitter, naturally.
That conversation led to the creation of Behind Genius Ventures, which Schlisserman launched with Doherty, author of a children鈥檚 book for adults titled Seed to Harvest: A Simple Explanation of Venture Capital. 鈥淧aige and I met three months earlier through Twitter,鈥濃圫chlisserman says. 鈥淲e talked every day. I was showing her the ropes of angel investing and we quickly became close friends.鈥

As destiny had it, Schlisserman wound up being the first company hire for Series founder and self-described 鈥渃hief anime protagonist鈥 Brexton Pham, 鈥渙ne of the most amazing individuals I鈥檝e ever met,鈥 he says. Growing up homeless with a single mother, Pham took a job at Yik Yak as a software engineer after enrolling at Stanford, where he completed a B.S. in symbolic systems. He subsequently founded a startup, developed (and recovered from) Stage 3 lung cancer, sold his startup to Tinder, and angel invested for two years before launching Series in 2021.

鈥淚鈥檝e learned more in the last year from Brexton than I have in my seven to eight years being involved in the entrepreneurial world,鈥濃圫chlisserman says. 鈥淗e鈥檚 taught me everything about being an operator-investor. We just raised, and will soon be announcing, a very large round of funding with some of the most recognizable names in the investor ecosystem. Having been employee No. 1 at Series, it gives me a lot of legitimacy as well.

鈥淚n terms of Behind Genius Ventures, we ended up raising $5 million [from 120 limited partners] over a nine-month period鈥濃攖he average fundraise takes from 12 to 18 months鈥斺渁nd we鈥檝e deployed almost 70 percent of that capital,鈥濃坔e adds. 鈥淭he fund is performing really well.鈥

Once Behind Genius Ventures finishes deploying its first round of funding, Doherty will be continuing that brand. Schlisserman, meanwhile, is launching a new VC firm this spring named Picks and Shovels VC. The new fund will include limited partnerships with Caffeinated Capital founder and managing director Ray Tonsing (鈥渁 legend in the VC ecosystem鈥), Gajri, Sethi, Zenda Capital founder Esteban Reyes, and a host of others.

Over the last couple of years, he says, 鈥淚鈥檝e learned a lot about something called picks and shovel companies鈥攂usinesses that build tools for a specific customer demographic.鈥 So, he鈥檒l be managing Picks and Shovels while continuing in his role as chief of staff at Series, a crypto-enabled bank for institutional asset managers and corporations. (鈥淭hink JPMorgan Chase for crypto,鈥 he says. 鈥淭he business is a rocket ship.鈥)

All of this raises the question: When does Schlisserman find time to sleep? 鈥淚 sleep 10 to 12 hours a day. That鈥檚 my secret. I probably work 10 to 12 hours, five days a week. I don鈥檛 really touch work on the weekends. And then I sleep another 10 to 12 hours each day.鈥

Five years from now, he adds, 鈥淚 hope I鈥檓 ringing the bell on the floor of the New York Stock Exchange for Series. I want to ring the bell with our CEO and our COO. And I want to be managing over $100 million in assets through Picks and Shovels VC. That鈥檚 where I鈥檒l be in five years, if everything goes right.鈥濃圚ey, who are we to doubt him?