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The Occidental Imperative

By Dick Anderson Photo by Grace Peck

Business veteran Art Peck 鈥77 brings his leadership acumen to the Board of Trustees at a critical juncture in higher education when the College鈥檚 mission鈥攁nd messaging鈥攁re more important than ever

Forty-eight years and seven presidents ago, economics major Art Peck 鈥77 walked across the stage of Remsen Bird Hillside Theater, where he received his diploma from President Richard C. Gilman. When he returned to the stage on April 25 at the inauguration of Occidental鈥檚 17th president, Tom Stritikus, it was as chair-elect of the College鈥檚 Board of Trustees鈥攁 role he never expected to fill.

Art Peck '77 and Lisa Link P'18 pose for a selfie with President Tom Stritikus prior to his inauguration in April.
Art Peck '77 and Lisa Link P'18 pose for a selfie with President Tom Stritikus prior to his inauguration on April 25. (Photo by Marc Campos)

鈥淚 am very grateful to my fellow trustees and to Tom for giving me the opportunity to give back to a place that has had such an impact on my life,鈥 Peck said to the gathering. 鈥淎s I have become reacquainted with the College, it鈥檚 clear鈥攁nd not surprising鈥攖hat some things have changed over half a century. 鈥 But it鈥檚 also clear what hasn鈥檛 changed鈥攁nd in my mind, what is of singular importance: Occidental, powered by its amazing faculty, remains committed to teaching students how to think critically.鈥

Having worked with Stritikus over the last year, Peck鈥攚ho chaired the search committee to identify the person best suited to lead Occidental at a critical juncture in higher education鈥攔eaffirmed his support. 鈥淭om is an outstanding president for Occidental,鈥 he says, adding that he looks forward to their continued interaction in Peck鈥檚 new role as Board chair, a three-year appointment that began July 1.

鈥淚t鈥檚 a challenging but exciting time in higher education and for the College,鈥 Peck says. 鈥淚n a time of uncertainty among colleges and universities around the country, higher education is a national asset currently under attack, and we all have a responsibility to help protect that asset. As beneficiaries of the education that we got at Occidental, we need to all think about why this matters, and why we have an obligation to raise our voice.鈥

After graduating from SA国际传媒, Peck enrolled at Harvard Business School, completing his MBA in 1979. He spent 23 years at Boston Consulting Group before joining Gap Inc., the multinational clothing retailer, in 2005. Nine years later, he was named president and CEO, a position he held until 2019. Peck is currently co-founder and executive chair of The Great., a fast-growing women鈥檚 apparel and lifestyle brand led by his 鈥渁mazing鈥 co-founders, Emily Current and Meritt Elliott.

Art Peck '77 at Gap's San Francisco headquarters in 2013.
Peck at Gap's San Francisco headquarters in 2013. (Photo by Jim Block)

Reflecting on his time at Gap, Peck says, 鈥淚 am proud of the positive change I was able to achieve and to be able to demonstrate that doing good and good business can go hand in hand.鈥 Peck sponsored the founding of the PACE (Personal Achievement & Career Enhancement) program to invest in the women in the communities where Gap clothes are made, providing life skills education to help them reach their full potential. The program has reached more than 1 million women since its inception.

In 2014, Gap was the first Fortune 500 company to announce equal pay for equal work, with its methodology and data independently validated by a leading gender and diversity firm. As CEO, Peck adds, 鈥淲e rebooted DEI to a very simple commitment, that the composition of our workforce would reflect the communities we lived and worked in鈥攆rom part-time seasonal sales associate in our stores to the senior leadership team. That seemingly simple commitment provided a focus that many inclusion efforts are often missing and was immediately impactful from the stores all the way up through the company.鈥

Peck joined the Board of Trustees at the invitation of then-President Jonathan Veitch in early 2020鈥攕even years after he was first approached about joining. Soon after, Harry J. Elam, Jr. was selected as president and the pandemic hit. Meeting over Zoom, 鈥淚t was like Hollywood Squares in terms of getting to know my fellow Board members,鈥 Peck says. 鈥淏ut over the last five years, I have gotten to know Occidental in its modern expression, at a time when what the College does is more important than ever.鈥

When Elam announced in 2023 that he was going to step down after being diagnosed with Parkinson鈥檚, Peck was asked to lead the presidential search committee. He accepted the role and soon learned that the search process in higher education varies dramatically from the C-suite.

鈥淐oming from a corporate environment, if I鈥檓 going to hire a senior executive, I have a search firm, I meet some candidates, maybe have them meet a couple other senior executives and board members, and we get it done,鈥 he explains. 鈥淭he presidential search obviously was a process that needed to embrace the whole SA国际传媒 community. We had 20 people on the committee鈥攖rustees, alumni, staff, students, and faculty鈥攂ut our group came together with a common purpose very quickly and it was an exhilarating example of community collaboration.鈥 From start to finish, the search took a brisk five months: 鈥淚 don鈥檛 know if that鈥檚 record time, but we managed to be efficient and very successful in bringing in a stellar new president.鈥

With his business and marketing experience, Peck is looking forward to partnering with Stritikus to address challenges facing liberal arts colleges, such as enrollment. As an institution that relies primarily on tuition, room, and board to meet its annual budget, 鈥淚t is critically important that Occidental continue to meet its enrollment goals,鈥 Peck says. As part of this, he sees 鈥渁n enormous opportunity鈥 to tell the Occidental story to cohorts of high school students in places where awareness of the College is low. 鈥淲hen I ran the Gap brand, my job wasn鈥檛 to market this new retailer that sold jeans and T-shirts鈥擨 mean, pretty much everybody on the planet knows the Gap鈥攂ut we had to convince people that it was relevant again,鈥 he continues. 鈥淭he task at Occidental is exactly the opposite: The College is extraordinarily relevant, but it is way less known than it deserves to be鈥攖his 鈥榟idden jewel鈥 thing.鈥

The good news, he says,is that Occidental 鈥渉as incredible stories to tell,鈥 citing everything from faculty excellence and postgraduate admission rates to immersive learning opportunities and connections to the Greater Los Angeles community鈥攖he second-largest city in the United States in a state that is the fourth-largest economy in the world. As parents of two SA国际传媒 graduates, Peck and his wife, Kirsten Frank 鈥79, can attest to the ongoing benefits of an SA国际传媒 education. 鈥淪A国际传媒 has an academic culture and set of course offerings that have continued to evolve and be relevant for a wide range of careers,鈥 he says. 鈥淚t is imperative to tell our story with a loud and proud voice.鈥

Peck looks forward to engaging with the Board of Trustees, which oversees the policies, strategies, and finances of the College. In terms of its size and composition, the 36-member Board 鈥渋s wonderfully functional,鈥 Peck says, pointing to the group鈥檚 diversity in age, race, gender, and experience, with alumni ranging from the 1960s to the 2000s; parents spanning four decades; emeriti faculty; and friends of the College. 鈥淭hat combination is really powerful, and the diversity of people that we have is really important.鈥 (Under a recently amended set of College bylaws, a Board-elected trustee may serve no more than 12 consecutive years but may be re-elected to a new term after a one-year hiatus.)

In addition, Peck says, 鈥淭rustees discuss differences respectfully, politely, and constructively. This is a testament to the leadership before me鈥濃攏amely, past chairs Susan Mallory 鈥76 M鈥78, Steve Rountree 鈥71, and Lisa Link P鈥18. 鈥淭hat doesn鈥檛 mean that we don鈥檛 have tough conversations, or that people don鈥檛 disagree,鈥 he adds. 鈥淏ut everybody is here to support student outcomes, which is the reason Occidental exists.鈥

At the trustees鈥 most recent meeting in June, 鈥淚 said that part of a board鈥檚 job is to look around corners and see what鈥檚 coming,鈥 Peck recalls. 鈥淎nother part is to support the president and the senior team in taking risk and going after opportunity.

鈥淚t might have seemed somewhat of an impertinent conversation,鈥 he admits, 鈥渂ut there is a theory in evolutionary biology called punctuated equilibrium. Basically, it says that evolution is not a smooth, continuous process but rather happens in bursts at times when species are under environmental stress.鈥 (鈥淚鈥檓 looking forward to being corrected by our outstanding biology faculty,鈥 he adds with a smile.)

鈥淚n organizations, change typically happens when there鈥檚 stress in the environment,鈥 he continues. 鈥淲hen everything is great, nobody has any incentive to change. But when there is stress, you either adapt or you fail. There鈥檚 no doubt that there鈥檚 stress in the environment right now. I just see it as a time for Occidental to embrace some positive change that will benefit the entire College community.鈥

Looking at the task ahead, Peck admits, 鈥淚t鈥檚 either a terrible time or a wonderful time to be on the Board. I am an optimist and choose to say it鈥檚 a wonderful time because it鈥檚 a time of incredible opportunity.鈥